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MECCSA-PGN Executive Committee Members

Kaitlynn Mendes
Cardiff University
School of Journalism, Media and Cultural Studies
I came to Cardiff University in the fall 2005. Before coming to Cardiff, I completed my Bachelor of Journalism at Carleton University, Canada. My PhD thesis is titled:
“Print media’s coverage of the women's movement in Britain and the U.S.: 1960s-1980s - A cross-cultural comparison.”
This project aims to examine and compare how print media in the US and the UK represented participants and equal rights legislation in women’s liberation movement in the 1960s-1980s,
using mass circulation newspapers of differing political leanings and target audiences (broadsheet and tabloid).
Despite the fact that both media and women’s studies have become increasingly popular subjects for academics in past years, there has
been relatively little work that looks at changing representation of women in the news media, particularly in historical or nationally comparative research.
This study plans on using qualitative (interviews and textual analysis) and quantitative analysis (content analysis).
Research questions include:
- How did the different print media represent the movement?
- How do media/organizational structures and techniques affect media coverage?
- What are the similarities/differences of the media’s representation of the women’s movement between the countries?
- How were issues dealing with equal rights legislation represented?
- Did the media’s portrayals of the movement change over time? If so, how?
- What was positive/negative about coverage?
Unlike other studies examining press coverage of the women’s liberation movement, I argue that the media’s coverage of the movement
was not as negative as previously stated, but that women nonetheless were still talked about in terms of traditional gendered roles.
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